april 2019 promotion
2018 promotions
kroger beauty book
Conceptual Design, Information Architecture, Photography Direction, Layout Execution, and Illustration
2018 - 2019 : © The Kroger Co.
The goal of this on-going project was to refresh the overall Kroger Beauty line of business, beginning with our sales event editorial catalogue. This project is my Kroger pride and joy. With each iteration of this book, I pushed the design to be increasingly creative and expressive. As a creative team, we developed a clean, simple and fresh look that increased sales.