creative concepts
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/69255a05-72e7-41a0-8a82-adcaedfec4b1_rw_1920.jpg?h=dad3e28b50533576f373b691baba81f5)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/98a45a81-9cc1-4285-9feb-97476c36fa5b_rw_1920.jpg?h=3dfbed318b49d3441f76ad9575029cb1)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/ec67a95b-8453-49a0-89cd-5311f0498c04_rw_1920.jpg?h=3636e2ba8a8958ef3b976245c43b3462)
final visual identity
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/61de176b-4ef5-4d6d-8be1-44da0a21d01d_rw_1920.jpg?h=1335bbbd235d1b6a131867cefa608843)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/fcc89718-acb6-4e49-98de-2d0c42021183_rw_1920.jpg?h=23d1f0d94a477ef5656f63c7a7f93a98)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/ad20fe45-1a54-499b-8303-4fe702595baa_rw_1920.jpg?h=5dc842379a4c94e7a3a17d5560c17592)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/c6518f79-6b80-48e8-8b4e-1898b94d78c2_rw_1920.jpg?h=12d6f94ce1ffaa73e5fd4a12680c77e8)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/cfddadf4-5b43-406c-a169-d35864217846_rw_1920.jpg?h=a7df9da77ab9d9632f34e48c49d34226)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/5f229b13-fce8-48e0-8b49-4ae21bb5c933_rw_1920.jpg?h=16fa080418f2766ee4d585d63d1c7876)
![](https://cdn.myportfolio.com/d72bcb47-2545-49d6-a832-ca61a4e36389/de95ce27-c594-4287-b35c-c1ae7e51da49_rw_1920.jpg?h=f4fa6bc06befe8814888b8a4f25fcee2)
Founded in 1952, Munal’s is the oldest donut shop in Paducah, Kentucky. The shop recently came under new management and needed a facelift. The visual identity I developed highlights the history and heritage but brings the brand into the modern-day.