creative concepts
brand photography
djoice design and fabrication
Visual Identity Creative Direction, Execution, and Website Customization
2021 : Kali Robinson Design
Djoice Design & Fabrication is a Columbus-based handmade furniture shop. Dave Djoice is the owner, operator, designer, and craftsman behind the brand. I worked to expand their brand beyond just a logo to make their business engaging online and capture the right customers. I developed the messaging, website, printed collateral, and brand photography. I used his hilarious Instagram personality as well as his impeccable attention to detail as a guide for the new messaging and expanded visual identity. DDF produces work for residential and commercial spaces, but their most valuable clients are interior design firms. I designed the brand identity to be a polished version of his punk-rock attitude. Not wanting to be too high-brow or wholesome, I paired modern, unique design elements with cheeky language.